Skip to content Skip to navigation

You are here

Home

Buy Cases


Note: By adding the case to cart, you are purchasing the case only.

Displaying 1 - 2 of 2 results

From Leaf to Cup: Hwa Gung Tea’s Journey in Preserving and Transforming a Family’s Legacy

by T. Mandy Tham, Cheah Sin Mei, Chung Hsi-Mei
Discipline:
Strategy
Hwa Gung Tea (HGT), a premium tea brand founded in Taiwan, has a rich history dating back to 1918. For many decades, the family business has been producing and distributing alpine Oolong tea cultivated at above 2,000 metres on the famous tea-producing Lishan mountains. Having transitioned through...
S$6.00

Starbucks China: Facing Luckin, The Local Disruptor

by Nirmalya Kumar, Sheetal Mittal, Stephen Eryung Chu
Discipline:
Marketing Strategy
Set in 2019, the case describes the challenge Starbucks faces from Luckin coffee, a local start up in China. Having entered China in 1999, Starbucks was the undisputed leader with more than 70% market share and 3600 cafes by 2018. The brand’s success was rooted in its core proposition of providing...
S$6.00

Looking for something?