Buy Cases

Note: By adding the case to cart, you are purchasing the case only.

Displaying 1 - 2 of 2 results

Launching W Singapore – Sentosa Cove: Starwood Hotel’s Digital Strategy to Drive Bookings

Discipline:

It is March 2012 and Janice Chan, the senior director of digital marketing and distribution for Starwood Asia Pacific Hotels, is responsible for delivering a digital marketing campaign strategy to the sales and marketing team at the W Singapore — Sentosa Cove. The hotel, which is set to open in...

The Shangri-La Bosphorus Hotel: Extending the Famed Shangri-La Hospitality to Turkey

by Srinivas K. Reddy, Havovi Joshi

Discipline:

Strategy, Marketing

The case is set in May 11, 2013, when the Shangri-La Bosphorus Hotel in Istanbul is inaugurated. The Hong Kong-based Shangri-La Hotels and Resorts is Asia Pacific’s leading luxury hotel group and globally regarded as one of the finest hotel ownership and management companies in the world. The group...

Author

Keyword(s)

Industry

Country

Discipline

Launching W Singapore – Sentosa Cove: Starwood Hotel’s Digital Strategy to Drive Bookings

The Shangri-La Bosphorus Hotel: Extending the Famed Shangri-La Hospitality to Turkey

Contact Us

The CMP Network

SMU VIDEOS

WHERE TO FIND US

Abhijeet Vadera
Adam Tatarynowicz
Adel Dimian
Adeline Natalia Lai Sue Yi
Adina Wong
Akira Mitsumasu
Alan Megargel
Alan W. Zeller
Alfred Wu
Amit Haldar
Anant Kapoor
and Dibyendu Bose
Andrew Chin
Anirban Mukherjee
Anne-Valérie Ohlsson
Annie Koh
Archan Misra
Arcot Desai Narasimhalu
Arnoud De Meyer
Arthur Hu Ruey Heng
Ashish Jha
Augustine Pang
Aurobindo Ghosh
Benedict Koh
Benjamin Lee
Bernie Koh
Bihong Huang
Bonny Cheang Mei Qi
Brian Rodrigues
Byung Kwon Lee
Caroline Lim
Charles Chow
Cheah Sin Mei
Chee Wei Tan
Chen Yongchang
Chiraphol New Chiyachantana
Chiu Tzu-Kuan
Chokshi Seema
Chon Phung Lim
Christian Hanus
Christopher Boncimino
Christopher Dula
Christopher M. Poskitt
Chu-Yeong Lim
Chung Hsi-Mei
Cintia Kulzer Sacilotto
Clara Portela
Cubie Lau
CW Chan
Dae Ryun Chang
Damien Joseph
Daniel Mack
Daniel Z. Mack
Dave Luo Jia Xuan
David Bardolet
David Fernandez
David Gomulya
David K. Ding
David Llewelyn
Deckie He Dong
Dibyendu Bose
Dileep Nair
Doreen Kum
Emerlyn Ng
Ernst C. Osinga
Esther Kong
Farid Mohammad
Fermin Diez
Flocy Joseph
Foo See Liang
Foo Yong Long
Francis D. Kim
Gabriel Lim Pang Keat
Gary Chan Kok Yew
Gary Pan
Geng Xuesong
Gennaro Bernile
Geoffrey da Silva
George Hylden
Gerard George
Gilbert Tan
Gordon Perchthold
Goutam Challagalla
Graham Ng
Gregor Halff
Hannah H. Chang
Havovi Joshi
He Bei
He Bo
Heli Wang
Hoe Siu Loon
Hoik Kim
Holly Ott
Holly Yang
Howard Thomas
Hwang Soo Chiat
Hye Jung Eun
Ijlal Naqvi
Indranil Bose
Ivy Phua
Jack J. Hong
Jason Woodard
Jiang Han
Jiao Tan
Jin K. Han
Jingyue Xu
Jochen Reb
Jolyn Ang
Jonathan Chang
Jonathan Chee
Josephine Tan
Jovina Ang
Joyce Chua
Joyce Low
Joyce Low Mei Wan
Juan Humberto Young
Juliana Koh
Jyoti Patankar
Kalyan Bhaumik
Kannan Srikanth
Kapil Tuli
Katharina Lange
Ke Ping Fan
Kenneth Goh
Kevin Cheong
Kevin Sproule
Khoo Teng Aun
Kijong Kim
Kim Chang Hyun
Kirsti Lindberg-Repo
Koh Chaik Ming
Koh Lian Chee
Koh Niak Wu
Kwan Chee Wei
Lakshmi Appasamy
Lam Sean Shao Wei
Lan Yang
Lau Yi Meng
Liang Chen
Liang Hao
Lieven Demeester
Lily Kong
Lim Tow Keang
Lim Yun Fong
Lipika Bhattacharya
Liu Yuxi
Lo Siaw Ling
Loo Wee Ling
Ma Kheng Min
Mahima Rao-Kachroo
Marcus Ang
Marcus Lee
Mark Chong
Markus Karner
Markus Venzin
Mats Lingblad
Matt Dearth
Matthew Blower
Matthew Dearth
Meghana Vasisht
Mei Lin
Melvyn Teo
Meng Ann Lim
Mengzi Jin
Michael A. Daniels
Michael Benoliel
Michael Daniels
Michael Netzley
Michael R. Bashshur
Michèle Barnett Berg
Michelle Lee
Miguel Angel Soriano
Millie Su
Mohammed Ali Alsheheri
Nandini Vijayaraghavan
Nang Laik Ma
Neo Kok Beng
Nicholas Lee Jing Hui
Nicole Foo Quan Fang
Niloofar Abolfathi
Nimisha Kesarwani
Nirmalya Kumar
Noman Ahmed Shaheer Siddiqui
Noman Shaheer
Orlando Woods
Pannapachr Itthiopassagul
Paolo Catasti
Pascale Crama
Patricia Lui
Patrick Heng Meng Loh
Patrick Tan
Pattarawan Prasarnphanich
Paul Lim
Paulina Chilarska
Pearl Tan
Peter Allen
Peter Williamson
Phang Sock-Yong
Philip Zerrillo
Poornima Luthra
Rajendra Srivastava
Rajiv Malhotra
Rameshwari Ramachandra
Randall E. Duran
Rani Tan
Rashimah Rajah
Ravi Chidambaram
Reddi Rayalu Kotha
Rencheng Wang
Richard R. Smith
Ricky Leung
Robin Speculand
Rosie Ching Ju Mae
Roy Chua
Ryan Merrill
S N Venkat
S. Pinar Darendeli
Sali Li
Sandeep R. Chandukala
Sanjana Kohli
Sarah de Souza
Sarita Mathur
Saumya Sindhwani
Seah Wan Zhen
Sean Lam Shao Wei
Seema Chokshi
Seow Poh Sun
Seshan Ramaswami
Shantanu Bhattacharya
Shantanu Dutta
Sharafali Moosa
Sheetal Mittal
Simon JD Schillebeeckx
Simone Santamaria
Sock-Yong Phang
Sridhar Seshadri
Srinivas K. Reddy
Stephen Eryung Chu
Stephen Wermert
Stephen Wyatt
Sterling Huang
Steven Miller
Subrata Pal
Sujit M Patil
Susheela A. Varghese
Swapna Gottipati
T. Mandy Tham
Tamas Makany
Tan Chin Tiong
Tan Hwee Hoon
Tan Kar Way
Tan Swee Liang
Tan Wee Liang
Tanvi Gautam
Tarmo Raudsepp
Ted Tschang
Teng Aun Khoo
Terence Fan
Thitipat Chansriniyom
Thomas H. Davenport
Thomas Lim
Thomas Menkhoff
Tiberiu Ungureanu
Tiffany Gwee
Tim Bunnell
Timothy Zee
Tok Yoke Wang
Tracey Chunqi Zhang
Tran Nguyen Thuy My
Tzu-Kuan Chiu
Vamsi Vallurupalli
Venky Shankararaman
Vignesh Baskaran
Vinika D. Roa
Wang Jialun
Wee Kwan Eng
Wee-Kiat Lim
Whitney Zhang
Willem Smit
Wong Suay Peng
Wong Yuet Nan
Yang Dongning
Yong Hsin Ning
Yong Seok Sohn
Yoshisuke Iinuma
YouTing Zhou
Yuanto Kusnadi
Yun Fong Lim
Zack Wang Zheng
Zhang Hongliang

8 disciplines
Accessible Luxury Marketing
Accommodations
accountability
accounting
Accounting ethics
Accounting Information Systems
accounting scandals
Accounting standards
acquisition
active aging
Activity Based Workspace
Adaptive innovation
adoption
adversity
advertising
advertising campaign
Advertising management
Advertising Media
affiliate marketing
affluence
age and generational issues
Agile Auditing
Agile enterprise
Agile manufacturing
Agile Project Management
aging
aging-in-place
agri-business
agriculture
AI and Machine Learning
airline industry in southeast asia
airlines
airport duty-free
alcoholic beverages
alternative fuel vehicle
ambidextrous organisations
analysis
analytical tools
analytics
Analytics and Data Science
animal husbandry
annual report
apex
apex biz-it
Apparel
Aquaculture
Artificial Intelligence
Artificial Intelligence in Influencer Marketing
Artificial Intelligence in Online Platform
asia
asia markets
asia-pacific
asian context
asian family business
asian markets
assessment
Asset Allocation
Asset Light Business model
Asset management
Asymmetric information
asynchronous video interviews
Atomic Microservices
attention skills
audit trails
auditing
Automation
Automation Strategy
automotive
automotive insurance
availability payments
aviation
award
awareness
awareness at work
awareness building
B2B e-commerce
bakery
balanced equity fund
balanced scorecard
banking
Banking and Investment Industry
Banking Regulation
banking services
Bankruptcy
banner ads
base of pyramid
Base of the pyramid
beauty products
beer
behavioural advertising
behavioural change
Behavioural finance
Benchmarks
beverage
big data
big pharma
Blended Learning
Blockchain
blue ocean strategy
Board Of Directors
booking
Bottleneck
bottom of the pyramid
bpo industry
brainstorm
brand
Brand Architecture
brand awareness
brand building
Brand Conceptualisation
brand consistency
brand consolidation
brand contamination
brand development
Brand Differentiation
brand equity
brand extension
brand identity
brand image
brand management
Brand names
brand positioning
brand unification
branding
branding strategy
brands
break-even analysis
Breakthrough innovation
brewery
Brick and mortar
budget
budget airlines
budget allocation
budget hotels
Budgets and budgeting
Building materials
Business & government relations
Business Administration and Support Services
business analysis
business analytics
business and government
Business and Government Relations
business and society
business continuity
Business continuity planning
business development
business ethics
business expansion
business government relations
Business growth
business in china
business intelligence
business it
business model
business model adaptation
Business Model Canvas
business model development
business model innovation
business models
business operations
business practices
business process outsourcing
business process reporting
Business processes
business unit strategies
business-to-business marketing
cambodia
campaigns
campus connect
cannibalisation
capacity building
Capacity planning
Capacity utilization
capital intensive
capital market expectations
Capital raising
Capitalizing on change
career
career change
career choices
Carousell
Cash flow
change
Change Agent
Change agents
change management
Change Management Strategy
Channel conflict
channel marketing / distribution
Channel partners.
channel strategies
channels
charity
Chatbots
cheating
Chemicals
china
chinaâ€™s digital landscape
China’s digital landscape
chinese new year
chingay parade
Circular Economy
City branding
clean water
click through rate
client solutions
Climate change
coaching
coalition building
coffee
collaboration
collaboration and teams
Collaborative innovation
collection items
colleges and universities
Commercial credit
Commercial law
commercial structure
commercial viability
commercialisation
Commercialization
commodisation
commodities
commoditisation
commodity marketing
Commodity Products
communication
communication strategy
communications management
community brand
Community building
Community development
Community economic development
community engagement
community involvement
community relations
Community-based organizations
Company Reputation
company values
compensation structure
Competing Values
competition
competitive advantage
competitive analysis
Competitive forces
competitive market signalling
Competitive positioning
competitive strategy
competitiveness
Competitor Analysis
computer assisted audit techniques
Computer-based modelling
Conflict Deescalation
conflict management
Conflict Resolution
connected home
construction and engineering
consulting
consumer adoption
consumer adoption process
consumer banking
consumer behaviour
consumer beha√viour
consumer electronics
consumer expectations
consumer marketing
Consumer markets analysis
Consumer motivations
consumer psychology
Consumer sales promotions
consumer service
consumerism in south korea
Content management
contextual advertising
continuous assurance
continuous audit
continuous innovation
continuous monitoring
control systems
convenience store
conversion rate
cookies
coopetition
Core Competence
corporate branding
corporate communications
corporate control
corporate culture
corporate cultures
Corporate finance
corporate governance
corporate ideology
corporate reputation
Corporate Responsibility
corporate social responsibility
corporate strategy
corporate transformation
corruption
Cosmetics
cost management
Cost Minimisation
cost minimization
Cost of capital
cost per click
cost per impression
Cost Structure
cost-benefit
cost-benefit analysis
costing
country branding
courage
COVID
COVID-19
cpc
cpi
craft beer
creating shared value
Credit and Loans Industry
credit approval
Credit cards
credit criteria
credit evaluation
Credit Risk
crisis
Crisis Audit
crisis communication
crisis in transformation
crisis management
Crop production
cross-border
cross-border business
cross-border cultural issues
cross-cultural communication
cross-cultural management
cross-functional management
crowdfunding
crowdsourcing
Cryptocurrencies
csr
ctr
cultural differences
cultural influences
cultural transformation
cultural values
culture
culture change
culture of innovation
Customer acquisition
customer analysis
customer centric
Customer Centricity in Online Insurance
Customer Expectations
Customer Experience
Customer experience management
Customer experiences
customer lifetime value
customer loyalty
Customer Needs
Customer retention
Customer satisfaction
customer segment identification
customer service
customer solutions
customer value proposition
customer-based brand equity
Customer-Centricity
customer-stickiness
Customers
customisation
Cybersecurity
dairy
data analysis
data analytics
data correlation
data management
Data mining
Data processing
data visualisation
Data-driven Decision Making
Data-Driven Decision-Making
Decentralization
decision making
Decision making and problem solving
Decision Making Process
decision-making
decision-making process
deep customer understanding
delinquency indicators
Delivery services
Demand analysis
demand management
demographics
dental
design
design and innovation
design thinking
developing countries
Developing employees
developing markets
development
didi
differentiation
Differentiation Strategy
diffusion
diffusion of innovation
digital advertising
Digital Disruption
Digital Learning
digital marketing
digital media
digital platforms
Digital Strategy
Digital transfer services
Digital Transformation
Digital Transformation Growth Strategy
Digitalization Strategy
Disabilities
Disability Discrimination
disaster relief funds
Disaster response
disaster response and recovery
disclosure dilemma
Discount retail
display advertising
display networks
disruption
Disruptions in Online travel
Disruptive business model
disruptive innovation
disruptive organisational transformation
Disruptive technologies
Disruptive Technology
distributed solar power
distribution
Distribution and Logistics
Distribution and Logistics Industry
distribution channels
distribution networks
Distribution Strategy
diversification
Diversification strategy
diversity
Diversity and Inclusion
diversity management
dodla
doenjang girls
donations
drivers of innovation
drugs
dubai
dunia
duty-free retail
dynamic class-based turnover
e-commerce
E-Commerce entrepreneurialism
e-commerce retail
e-commerce strategy
e-Learning
e-waste
East & Southeast Asia
east asia
economic development
Economic growth
Economic Value Added
Economics
ecosystem
ecosystems
education
Education Innovation
Education marketing
effectuation
efficiency
elderly care
Electric vehicles
electricity
Electronic connectors
email advertising
emergency medical response
Emergent Strategy
emerging markets
emotional intelligence
empathy
empathy-based investment
Employee Development
employee empowerment
Employee Engagement
employee morale
employee retention
Employee Training
Employee-employer expectations
employer brand
Employment Discrimination
Employwer Brand
empowerment
end-of-life product management
Energy industry
Energy Policies
engagement
enterprise accounting systems
enterprise architecture
enterprise integration
enterprise sustainability
enterprise web solution
entrance strategy
entrepreneurial business strategy
entrepreneurial culture
Entrepreneurial management
Entrepreneurial ventures
Entrepreneurs and founders
entrepreneurship
entry deterrence
entry strategy
Environmental responsibility
Environmental sustainability
Environnemental Sustainability
epr
ERP
Etherium
ethical business practice
ethical issues
ethical theories
ethics
ethics and law
ethics reporting
ethics training
Evaluating business investments
Everything as a Service
Exchange traded funds
Execution
Executive compensation
Exit strategy
expansion
experiential learning
Experimentation
export
extended producer responsibility
External asset management
External audits
Facilities
faculty development
family business
Family businesses
Fashion Brands
fashion shows
fast moving consumer goods
feeder markets
feminine hygiene
Fibre Broadband
fighter brand
fighter brands
film
finance
finance company
Financial accounting
financial advisory.
Financial analysis
Financial audits
financial empowerment
financial inclusion
Financial institutions
Financial intermediaries
Financial literacy
Financial management
Financial Plans
Financial Ratios
Financial regulation
Financial reporting
financial risk
financial services
Financial Statements
Financial strategy
financial sustainability
financial technology
fintech
Firm value
five forces analysis
flanker brand
fmcg
food and beverage
Food Manufacturing
Food services
food supply
Forecasting
Foreign banks
formal training
fragmented
franchise
Franchising
fraud
frugal innovation
fukushima
Fund raising
funding
fundraising
game simulation
Game theory
gamification
gang tours
gangnam
gangs
gen y
gen y in india
gender
gender development
Gender discrimination
Gender-neutral marketing
general trade
generation x
generation y
genetic testing
geotargeting
geothermal
gerontology
Getting buy-in
gfa
glivek
global brand management
global branding
Global brands
global product strategy
Global supply chain management
globalisation
glocalisation
go-to market strategy
go-to-market
go-to-market strategy
gold miss
government
government policy and regulation
government services
grab
green business
green freight
green freight asia
green library
groupon
groupthink
growth
growth cycle
Growth Matrix
growth mindset
growth strategies
growth strategy
handwashing
Hardiness
Headquarters
Health
health and wellness
Health care
Health care delivery
health systems
healthcare
Healthcare Delivery
Healthcare Models
hedonic adaptation
Heedfulness
High Growth Start-up Strategy
High Net Worth Individuals
High potential employees
higher education
Hiring & employment
Hiring strategy
hofstede cultural dimensions
Hofstede cultural dimensions Internal alignment Leadership
Hospital Bed Allocation
hospitality
hospitality industry
hostile work environments
hotel
hotel booking
hotel industry
hotel management
hr
hr strategy
human capital
human capital development
human capital strategy
Human resource management
human resource strategy
human resources
Human resources management
human-centred innovation
humble leadership
humility
Hybrid channels
hybrid companies
hygiene
i-shakti
ict
iirc
impact
impact investing
implementation
impressions
incentives
incident management
inclusion
inclusive finance
inclusive payment systems
inclusivity
incremental innovation
india
Individual Asset Management
industrial
industrial cranes
industrial development
industrial engineering
industrial internet
industrial organisational psychology
Industry analysis
Industry Disruption
industry-academia
influence
Influencer Marketing
Influencer selection
Influencer Tactics
Influencers
information architecture
information asymmetry
Information capital
information communications technology
Information sharing
information systems
information technology
information technology consulting
infosys
infrastructure
Infrastructure and Urban Development
Infrastructure and urban development Business Models
infrastructure development
innovation
Innovation focused strategy
Innovation focussed strategy
innovation management
innovative customer service
innovative emerging market entrepreneurship
innovative financial solutions
Innovative products
instant messaging
insurance
Insuretech
Integrated marketing
Integrated Practice Unit
integrated reporting
integration
Integration of Care
integrative negotiation
integrity
intellectual property
intellectual property risk
Interactive Learning
intergenerational
intergenerational issues
intermediary (distributors and outfitters)
internal alignment
Internal Auditing
Internal Audits
international business
international development
international expansion
International Financial Reporting Standards
international management
International marketing
international politics
international relations
International strategy
internationalisation
Internationalization
internet
internet marketing
Internet of Things
Internet-of-Things
Interpersonal relationships
intranet
Inventory management
investigation
investment
investment banking
investment decisions
investment funds
Investment Management
Investment management services
ip
IP Licensing Business Model
issues management
istanbul
it
IT Infrastructure
it solution
it solution design
itc
japan
japan public policy
job candidate pre-screening service
joint venture
jungle beer
Kanban
kenya
key performance indicators
Knowledge brokering
knowledge management
knowledge sharing
knowledge transfer
knowledge workers
konecranes
Kotter’s eight step model for Change
kraft
kuaidi
last mile delivery
launch dilemma
Laws & regulations
layered architecture
Lead User Innovation
leader development
leadership
Leadership & managing people
leadership development
Leadership Microsoft
Leadership qualities
leadership skills
Leadership Styles
leadership teams
Leadership transitions
Leading change
Leading change Stakeholder relations
Learning & Development
learning and development
Legal aspects of business
lehman collapse
licence
line extension
linear programming
Linear Programming (LP)
lipton tea
liscense
Litigation
localisation
logistics
logistics management
long-term planning
long-term strategy
los angeles
luxury branding
Luxury Brands
Luxury goods
luxury goods marketing
luxury hotels
luxury retail
m&a
M-commerce
machine learning
machine learning concepts
Machine Learning for Innovation
machine learning modes
Machine-based Learning
mail
management
Management Accounting
management consulting services
management control
Management Controls
Management of change
management of social media
management reporting
management styles
management training
managerial decision-making
managerial values
Managing conflicts
Managing creativity & innovation
managing diversity
managing people
managing workplace stress
manufacturing
manufacturing networks
Manufacturing processes
manufacturing supply project
marginalized groups
marissa mayer
maritime
market analysis
market based assets
market cycles
market entry
market entry strategy
market expansion
market leadership
market liberalisation
Market opportunities
market penetration
Market research
market segmentation
market share
market strategy
marketing
Marketing Campaign
Marketing channels
marketing distribution and channels
marketing mix
marketing plans
Marketing Principles
marketing strategy
Maslow's hierarchy of needs
materialism
Mathematical Modelling
mature growth stage
mayer
measurability
measuring sustainability
media industry
media relations
Medical equipment & devices
Medical research
megatrends
menstrual health
menstrual hygiene
Mental Health Care
mentoring
merchandising
mergers & acquisitions
mergers and acquisitions
metrics and benchmarks
michael woodford
micro-finance
microbrew
Microcredit
Microfinance
microfinance institution
Microservices
microsoft
middle management
milk
millennials
mind map
mindfulness
Mobile and Social Application Industry
Mobile and Wireless Technology
mobile app
mobile applications
mobile apps
mobile commerce
mobile payment
Mobile phones
mobile ride hailing
mobile-banking
modular manufacturing
mom and pop shop
Money Laundering
money transfer
monopolies
Moscow
Motivating People
motivation
motivators
movie producing
movie-making
Multi-channel
multi-domestic growth strategy
multi-generational issues
multi-generational workforce
Multi-Sided Market
MultiMedia case
multinational business
multinational companies
Multinational Strategy
Mutual funds
mutual value
Myanmar
mystery
Nation branding
National culture
natural history museum
negotiation
negotiation preparation
negotiation skills
Negotiation strategies
Network Effect
networking
new business opportunity
new business venture
New Markets
new product development
New Product Introduction
new product line
New product marketing
new production introduction
new venture creation
new venture development
news
Newspaper publishing
newspapers
next-5 platform
ngo
non-government organisation
non-profit
Non-profit organizations
Nonprofit organizations
Nonprofits
novartis
NPV Analysis
ntuc income
nuclear disaster
olam
olympus
Omni-channel
Omni-Channel Retail
on-demand
on-demand video
Onboarding
onion sales
online advertising
online engagement
online gaming
online marketing
online marketplace
online payment
online retail
online travel agents
Online travel business model
online video
Open innovation
Operating costs
Operating projections
Operational effectiveness
operations
Operations & processes
operations and supply chain management
operations management
Operations Models
Operations strategy
opinion leader
optimisation
orange force
oreo
organic fresh produce retail
organic pesticides
Organisation Culture
Organisation Restructuring
organisational alignment
organisational behaviour
organisational behaviour analysis
organisational change
organisational crisis management
organisational culture
organisational development
organisational ethics
organisational learning
organisational structure
organisational transforamtion
Organisational transformations
Organizational agility
organizational behavior
Organizational change
Organizational culture
Organizational cultures
organizational structure and design
Organizational transformation
organizational transformations
Organizational Values
Other Financial Vehicles
outreach
Outsourced services
outsourcing
oversight
paediatrics
pakistan
Pandemic
Pandemic.
partnership models
partnerships
patent
patenting
payment systems
pedagogical philosophy
peer coaching
Peer-to-peer lending
Peer-to-Peer Services
Perceptions
Performance scorecard
personal conflicts
personal ethics
Personal Finance
persuasion
pesticides
pharmaceuticals
pig farming
pivot
Pivot Strategy
pivots
place
Planned Strategy
planning
Platform as a Service
platform strategy
point of sales
policy
population health
porcelain
portal upgradation
portfolio capitalisation
Portfolio management
portfolio options
posco
positioning
Positioning Strategy
positive social impact
post-acquisition
Post-Acquisition Challenges
post-acquisition issues
post-integration
post-integration issues
Post-Optimality Analysis
post-settlement
post-settlement settlements
postal market
postal service
poverty eradication
power and influence
power sector
ppp
predictive analytics
preventative health
preventative maintenance
Price deals
Price matching
price point alignment
price wars
price-based costing
pricing
Pricing Matrix
Pricing policies
pricing strategies
Pricing strategy
Printing
Priority banking
Prisoner's dilemma
Private Banking
private equity
private vehicle-hire
privatisation
problem containment
problem identification
Process analysis
Process design
Process Flow
Process Flow Diagram
Process Improvement
process innovation
process management
process optimisation
procurement
producing
product
product adaptation
Product and process design
product development
product development strategy
Product Differentiation
product innovation
product launch
Product lines
Product management
product offering
product perception
product placement
product stewardship
product unbundling
product/innovation adoption
Production
Production processes
productivity
Profitability
programme management
programme risk management
project communication
Project Finance
project financing
project implementation
project management
project management plan
project management processes
Project Structuring
project transition
promotion
promotion management
promotions
property development
prospect theory
prudent equity fund
public health
public health services
public listing
public private partnership
public relations
public sector
public welfare
public-private partnership
public-private partnerships
pulses
QR code
Qualified opinions
Qualitative analysis
quality control
queues
R&D
race
radical innovation
radio
raffles
rainforest alliance
REA Framework
reactive maintenance
real estate
Real estate development
Real Estate E-commerce
Rebates
Recommendation model
recruiting
recruitment
recruitment campaign
recycling
reform
refugee camps
Regional economic integration
Regional Hub
regionalization
Regression Analysis
Regression analysis Business performance management
Regulation
regulations
Regulatory Asset Model
regulatory change
Regulatory compliance
regulatory uncertainty
reits
religion
remittance
remuneration
renewable energy
renewables
reporting
Resilience
Resistance to change
Resource allocation
Resource based strategy
resource competition
resource management
Resource-based strategy
Restaurants and food service industry
restructuring
retail
Retail and consumer goods
Retail store
Retailing
retainment
retention
Return on investment
revenue management
reverse engineering
reverse innovation
reverse logistics
revpar
ride-sharing
risk
risk allocation
risk analysis
risk identification
risk management
risk sharing
Robo-advisors
rolls royce
root cause analysis
rtd beverage
rural
rural activation
rural development
rural entrepreneurship
Saas
sales
Sales analysis
Sales forecasting
sales management
sanitation and hygiene
scalability
scale up
Scaling a Brand
Scaling entrepreneurial ventures
scaling up
scaling-up
Scheduling
scoot
Scope Of Audit
Scrum
search engine marketing
search engine optimizatoin
segmenting and positioning
Self-awareness
Self-Efficacy
sensitivity
sensitivity analysis
sentiment analysis
sentosa
service
service delivery
service excellence
Service expansion
Service Innovation
Service management
service marketing
service mediation
service operations management
service quality
Service Reuse
Service system design
Service system improvement
service-oriented architecture
service-oriented company
Services Marketing
Settlement agreements
settlements
sexual orientation
Shared value
shareholder relations
sharing economy
shipping
shipping industry
Shopify
Short term Strategy Planning
short-lived brands
simulation
simulation analysis
singapore
singapore airlines
Singapore Headquarters
SingPost
Small & Medium Enterprise
Small & medium-sized enterprises
small and medium enterprises
small and medium entreprises
small-scale business lending
small/medium-sized enterprises
smart home
smes
smrt
smu-x
social and global issues
Social assistance
social capital
social capital ventures development
social enterprise
social enterprise models
social entrepreneur
social entrepreneurship
social good
Social Impact
social impact partners
social inclusion
social innovation
social investment
Social investments
social issues
social media
social media advertising
social media marketing
social media strategy
social mobile local
Social network analysis
Social networks
Social responsibility
social return on investment
Social service sector
society and business relations
soe
Software as a Service
Software development and engineering
solar power
solution architecture
solutions approach
Sources of Innovation
south asia
south korea
southeast asia
Speed Of Risk
sponsored search
sponsorship
sponsorships
Spreadsheet Modelling
Sprint
sservice mediation
staffing
stage-gate process
stakeholder
stakeholder analysis
stakeholder buy-in
stakeholder communication
Stakeholder Confidence
stakeholder image
stakeholder management
stakeholder relations
stakeholders
standards
starbucks
start-up
Start-ups
startup
Startup financing
Startups
starwood
state owned enterprise
static class-based turnover
statistical process control
Statistics
steel industry
Stock exchanges
stock market performance
Strategic alliances
strategic alliances competitive advantage
Strategic Analysis
Strategic Change
strategic expansion
Strategic Leadership
strategic management
Strategic Positioning
Strategic thinking
strategic vision
strategtic expansion
strategy
Strategy and Execution
strategy assesment
strategy assessment
strategy execution
Strategy Formulation
strategy implementation
Strategy Management
strategy map
Strategy
stress management
structuring
subscription box
Subscription Business Model
succession
succession planning
superior agreements
Supermarkets
supply chain
supply chain disruption
supply chain management
sustainability
sustainability initiatives
sustainability of ventures
sustainability reporting
sustainable business practices
Sustainable competitive advantage
Sustainable Growth
Sustainable manufacturing
Sustainable microfinance
sustainable operations
sustainable partnerships
sustainable supply chain practice
sustainable tea agriculture project
Switching Costs
systems design
systems thinking
tactics
take-back regulation
talent development
talent development strategy
talent ecosystem
talent management
talent pipeline
Target audience
target market
targeted advertising
tata
tata global beverages limited
tata salt
tatas
Tax Accounting
tcs
teaching excellence
Teaching Methods
teaching philosophy
Teambuilding
teams
technological innovation
technological innovations
technological obsolescence
technology
Technology and Analytics
Technology Differentiation
Technology Hub
technology in hospitality
Technology platforms
technology start-up
Technology Training
technology transfer
technology-based competition
Telecom
telecommunications
telecommuting
telecoms
tepco
text analytics algorithms
the golden circle
the hour glass
the power of a story
Three Lines Of Defence
time management
topology
tourism
trade off analysis
Trade policy
trade-offs
Trade-offs for multinationals when implementing Change
trademark
tradeoff analysis
training
training and development
transformation
transportation network company
Travel
travel and leisure
tri-sector engagement
triple bottom line
trust
trust and business
trust communication
turkey
turnaround
Turnaround strategies
twitter
Types of Audits
uae
uber
un
un-banked
under-banked
unicorn
unilever
unilever sustainable living plan
united nations
UNSDG
usaid
user interface
usion of innovation
v-c-i framework
Valuation
Value Agenda
value chain
Value chains
Value Creation
Value innovation
value proposition
Value propositions
value-adding
value-based leadership
variable pricing
venture
venture capital
Venture life cycle
vertical brand extension
vertical integration
Vibefam: Raising the Bar(bell) in the Singapore Fitness Industry
vietnam
viewership
vision statements
Visual Search
Voluntary Welfare Organisation
vuca
w hotel
waiting times
Waiting-time management
War and conflicts
Warehousing Industry
Water Supply
wealth accumulation fund
wealth management
web banner
Web development
Web-based technologies
Web3
website strategy
welfare
Wellness
whistleblowing
white-collar crime
Wholesale
winning
women
Women executives
Women in business
women in entrepreneurship
women's groups
women's groups
Work environments
workforce analytics
Workforce diversity
workforce management
Workplace Accommodations
workplace diversity
Workplace Health and Safety
yahoo
yield analysis
Yield management
Zalora
zoomers

Accessories and Luxury Goods
Accommodations
Accounting and Control
Accounting services
Accounting services industry
Advertising Industry
Aerospace
Aerospace and defense sector
Agri-business
Agriculture
Agriculture sector
AI
AI/big data and cloud computing industry
Air Freight and Logistics
Airline industry
Airlines
Alcoholic Beverages
Analgesics
and cloud computing industry
Apparel
Appliance industry
Aquaculture
Auditing Services
Automobiles
Automotive
Automotive Industry
Aviation
Baby food industry
Banking
Banking and Investment Industry
Banks and Diversified Financials
Beauty and personal care
Beverage and Tobacco
Beverage industry
Beverages
big data
Brand Strategy
Broadcasting and streaming media industry
Business services sector
Capital Goods
Ceramics and Porcelain
Chemicals
Coffee
Coffee and Tea
Commercial Services
Computers & electronics
Construction
Construction and Engineering
Consumer Goods
Consumer products
Cranes and Lifting Equipment
Credit and Loans Industry
Dairy
Discount department stores
Distribution and Logistics
Distribution and Logistics Industry
Diversified
Diversified Banks
E-Commerce
E-commerce industry
Education
Education institutions
Educational services
Electric power
Electronics manufacturing
Employee Development
Energy
Energy and natural resources sector
Energy industry
Entertainment
Fabrication and Manufacturing
Fashion industry
Fast Moving Consumer Goods
Finance
Finance & Insurance
Financial Markets
Financial service sector
Financial Services
Fintech industry
FMCG
Food
Food and Beverage
Food and beverage sector
Food industry
Food manufacturing
Food manufacturing industry
Food services
Fossil Fuel Industry
Freight
Gaming
Government
Green packaging
Grocery stores
Hair care products
Health
Health Care
Health care services
Healthcare
Healthcare Equipment and Services
Healthcare sector
Healthcare service industry
Hedge Funds
Higher Education
Hospital administration
Hospitality
Hotels
Human Resource and Employment Service
Human resource services
Human Resources
Industrial sector
Information Technology
Information technology and telecom sector
Information Technology Consulting Services
Information Technology Industry
Insurance
Insurance Industry
Intergovernmental Organisations
International Business
Internet Information Provider
Internet Retail
Internet services
Investment management services
Libraries
Logistics
Luxury Goods
Machinery
Manufacturing
Market Research
Marketing
Media
Media & Telecommunications
Media Industry
MICE
Microfinance
Mobile and social application industry
Mobile Technology
Museums
Music
N/A
Newspaper publishing
Newspapers
NGO
Non-alcoholic beverage industry
Non-alcoholic beverages
Nonprofits
Oil and Gas
Oil and Gas Equipment and Services
Online gaming
Online retail
Optics
Organised Crime
Other Diversified Financial Services
Outsourcing
Pharmaceutical Industry
Pharmaceuticals
Pharmaceuticals and Biotechnology
Postal Service
Process Improvement
Professional
Property developer
Public Administration
Public administration and nonprofits
Public Policy and Strategy
Public Sector and Non-Profit
Real Estate
Real estate industry
Recreation and fitness industry
Restaurants
Restaurants and food service industry
Retail
Retail & Consumer Goods
Retail & Wholesale
Retail and consumer goods
Retail and Wholesale
Retail industry
Retail trade
RTD Beverages
Salt
scientific & technical services
Scientific research & development services
Seafood products
Semiconductor Industry
Semiconductors
Sharing Economy
Shipping
Shipping Industry
Social advocacy organizations
Social Enterprise
Software
Software and Services
Software Development Industry
Steel
Supply chain management
Technology
Technology Hardware
Technology Hardware Industry
Telecommunication Services
Telecommunications
Tobacco
Tourism and Travel
Tourism services
Transportation
Transportation
Transportation
Transportation and distribution
Transportation services
Travel and Tourism
Travel and tourism industry
Travel Services
Water
Water Supply

2002
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030

Asia
Asia Pacific
Southeast Asia
United Nations
Africa
Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo
Congo, The Democratic Republic of The
Cook Islands
Costa Rica
Cote D’ivoire
Croatia
Cuba
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Europe
Falkland Islands (Malvinas)
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guinea
Guinea-bissau
Guyana
Haiti
Heard Island and Mcdonald Islands
Holy See (Vatican City State)
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran, Islamic Republic of
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kiribati
Korea, Democratic People’s Republic of
Korea, Republic of
Kuwait
Kyrgyzstan
Lao People’s Democratic Republic
Latvia
Lebanon
Lesotho
Liberia
Libyan Arab Jamahiriya
Liechtenstein
Lithuania
Luxembourg
Macao
Macedonia, The Former Yugoslav Republic of
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia, Federated States of
Moldova, Republic of
Monaco
Mongolia
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Palestinian Territory, Occupied
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Reunion
Romania
Russian Federation
Rwanda
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Pierre and Miquelon
Saint Vincent and The Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia and Montenegro
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia and The South Sandwich Islands
Spain
Sri Lanka
Sudan
Suriname
Svalbard and Jan Mayen
Swaziland
Sweden
Switzerland
Syrian Arab Republic
Taiwan
Tajikistan
Tanzania, United Republic of
Thailand
Timor-leste
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
United States Minor Outlying Islands
Uruguay
Uzbekistan
Vanuatu
Venezuela
Viet Nam
Virgin Islands, British
Virgin Islands, U.S.
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe

Accounting
Accounting and Control
Accounting Policies
Accounting procedures and policies
Accounting services
Adaptive innovation
Age and generational issues
Agile manufacturing
Agriculture
AI and machine learning
Alliances
Analytics
Analytics and data science
Asset Management
Auditing
Banking and Investment Industry
Banks
Brand image
Brand management
Brand Strategy
Branding
Business Analytics
Business and Government Relations
Business and society
Business management
Business Models
Business process reengineering
Business strategies
Change management
Climate Change
Communications
Community Relation
Community-based organizations
Competitive Strategy
Consumer products
Corporate Control
Corporate social responsibility
Corporate Strategy
Crisis leadership
Crisis management
Cross-functional management
Crowdfunding
Customer Satisfaction
Customer Strategy
Data Analytics
Data management
Decision making
Design and Management of Information Systems
Design thinking
Digital platforms
Digital Strategy
Digital Transformation
Diversified Banks
Diversity and Inclusion
E-commerce
Economics
Emerging markets
Employee Development
Employee Training
Entrepreneurial finance
Entrepreneurship
Entrepreneurship and Innovation
Environmental sustainability
Ethics
Ethics and Social Responsibility
Family businesses
Finance
Finance and investing
Financial strategy
Financial technology
Financing
Fintech
General Management
Global supply chain management
Globalisation
Go-to-market Strategy
Growth Strategy
Human Capital
Human Resources Management
Hybrid channels
Information systems
Information Technology
Infrastructure and Urban Development
Innovation
Innovation & Entrepreneurship
Innovation focused strategy
International Business
International Marketing
International relations
Internet Marketing
Investment management services
Investments
Leadership
Leadership Transitions
Management
Management of Changes
Management of Crisis
Management of Information Systems
Market analysis
Market Assessment
Market Entry
Marketing
Marketing Channels
Marketing Strategy
Microfinance
Open innovation
Operations and processes
Operations and Supply Chain Management
Operations Management
Organisational Behavior and Leadership
Organisational Behaviour
Organisational Behaviour and Leadership
Organisational Change
Organizational behavior
Organizational culture
Organizational Transformation
Pivots
Process improvement
Process innovation
Productivity
Public-Private Partnerships
Real Estate
retail
Retailing
Risk management
Sales
Search engine marketing
Service Management
Social Enterprise
Social Enterprise and Ethics
Social entrepreneurship
Social responsibility
Stakeholder Management
Start-ups
Statistical Analysis
Strategy
Strategy execution
Strategy management
Supply chain management
sustainability
Sustainability Management
Sustainable business practices
Systems Design
Talent management
Technology
Technology and analytics
Transformations
Value innovation
Women

You are here

Buy Cases

Launching W Singapore – Sentosa Cove: Starwood Hotel’s Digital Strategy to Drive Bookings

The Shangri-La Bosphorus Hotel: Extending the Famed Shangri-La Hospitality to Turkey

Contact Us

The CMP Network