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Displaying 1 - 2 of 2 results

Innovate or Dye: How Matex International Innovates for Sustainability

by Kenneth Goh, Thomas Lim
Discipline:
Innovation
Public-listed Matex International Ltd, a Singapore-based specialty chemicals and dye manufacturer, was committed to spending up to 10% of its revenue on research and development (R&D), particularly in the area of developing cutting-edge dyes and dyeing processes that were more environmentally-...
S$6.00

TATA Chemicals Brand Consolidation: Power of One?

by Sujit M Patil, Kapil Tuli, Kevin Sproule
Discipline:
Strategy, Marketing
In July 2010, Sujit Patil, head of corporate communications for Mumbai-based Tata Chemicals Limited (TCL) has to develop a company branding strategy after a series of acquisitions. TCL has acquired several of the top producers in the soda ash business, making it a commanding player in the global...
S$6.00

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