Displaying 265 - 270 of 1005
30 Aug 2018
Strategy and Growth
,Technology and Change
‘Everyday luxury’ brings the venerable American luxury brand to a younger audience. Embracing digital marketing and social media is key to cultivating a new generation of lifelong customers Clad in...
30 Aug 2018
Consultancies are moving into creative agencies’ turf; agencies should be thinking about going upstream as consultancies move downstream In 2017, Accenture Interactive spent over US$1 billion buying...
30 Aug 2018
Technology and Change
GetDoc’s prescription for patient health: a standard consultation fee and cost transparency For one Singapore dollar a month (about US$0.73), medical app GetDoc promises patients lower consultation...
30 Aug 2018
Management Insights
Rapidly changing communications infrastructure makes speed of response crucial. Co-ordination within organisations is crucial to avoid conflicting messages When engine failure forced Qantas flight...
30 Aug 2018
Human Capital & Talent Management
,Management Insights
This article is republished with permission by China Business Knowledge at Chinese University of Hong Kong Business School. You can access the original article here. While being a leader has many...
30 Aug 2018
Financial Markets and Institutions
This article is republished with permission from BusinessThink at UNSW Business School. You can access the original article here. Networking with other investors is key to productive campaigns
Perspectives@SMU is SMU’s online public outreach publication that seeks to provide thought leadership on management practice in Asia. The monthly newsletter combines exclusive interviews with senior executives and acclaimed academics, with up-to-date reporting on the latest salient issues of the moment. Through continuous coverage of a wide range of topics, readers can get up to speed with the viewpoints of industry practitioners on common or groundbreaking topics, as well as acquaint themselves with SMU’s latest faculty research findings.
