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Cases covering Turkey

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The Shangri-La Bosphorus Hotel: Extending the Famed Shangri-La Hospitality to Turkey

by Srinivas K. Reddy, Havovi Joshi
Discipline:
Strategy, Marketing
The case is set in May 11, 2013, when the Shangri-La Bosphorus Hotel in Istanbul is inaugurated. The Hong Kong-based Shangri-La Hotels and Resorts is Asia Pacific’s leading luxury hotel group and globally regarded as one of the finest hotel ownership and management companies in the world. The group...
S$6.00

Lipton Tea in Turkey: Infusing a Real Flavour of Sustainability

by Philip Zerrillo, Havovi Joshi
Discipline:
Sustainability Management, Strategy
This case study discusses the initiatives taken by Unilever, one of the world’s leading fast moving consumer goods companies, to promote sustainability, by using the example of Lipton Tea in Turkey. In November 2010, Unilever launches the ambitious “Unilever Sustainable Living Plan”, committing to...
S$6.00

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