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Asia Genomics: Making Genetic Testing a Way Of Life - Part (A) and Part (B)

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Cases (A) and part (B) can be used as a pair to discuss two different business models for the same business.
The first part (A) of the case study refers to Asia Genomics Holdings, founded by Dr. Wong Mun Yew in 2014. Asia Genomics considered itself a pioneer in genetic testing in Asia with the aim...

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Asia Genomics: Making Genetic Testing a Way Of Life - Part (A) and Part (B)

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race
radical innovation
radio
raffles
rainforest alliance
REA Framework
reactive maintenance
real estate
Real estate development
Real Estate E-commerce
Rebates
Recommendation model
recruiting
recruitment
recruitment campaign
recycling
reform
refugee camps
Regional economic integration
Regional Hub
regionalization
Regression Analysis
Regression analysis Business performance management
Regulation
regulations
Regulatory Asset Model
regulatory change
Regulatory compliance
regulatory uncertainty
reits
religion
remittance
remuneration
renewable energy
renewables
reporting
Resilience
Resistance to change
Resource allocation
Resource based strategy
resource competition
resource management
Resource-based strategy
Restaurants and food service industry
restructuring
retail
Retail and consumer goods
Retail store
Retailing
retainment
retention
Return on investment
revenue management
reverse engineering
reverse innovation
reverse logistics
revpar
ride-sharing
risk
risk allocation
risk analysis
risk identification
risk management
risk sharing
Robo-advisors
rolls royce
root cause analysis
rtd beverage
rural
rural activation
rural development
rural entrepreneurship
Saas
sales
Sales analysis
Sales forecasting
sales management
sanitation and hygiene
scalability
scale up
Scaling a Brand
Scaling entrepreneurial ventures
scaling up
scaling-up
Scheduling
scoot
Scope Of Audit
Scrum
search engine marketing
search engine optimizatoin
segmenting and positioning
Self-awareness
Self-Efficacy
sensitivity
sensitivity analysis
sentiment analysis
sentosa
service
service delivery
service excellence
Service expansion
Service Innovation
Service management
service marketing
service mediation
service operations management
service quality
Service Reuse
Service system design
Service system improvement
service-oriented architecture
service-oriented company
Services Marketing
Settlement agreements
settlements
sexual orientation
Shared value
shareholder relations
sharing economy
shipping
shipping industry
Shopify
Short term Strategy Planning
short-lived brands
simulation
simulation analysis
singapore
singapore airlines
Singapore Headquarters
SingPost
Small & Medium Enterprise
Small & medium-sized enterprises
small and medium enterprises
small and medium entreprises
small-scale business lending
small/medium-sized enterprises
smart home
smes
smrt
smu-x
social and global issues
Social assistance
social capital
social capital ventures development
social enterprise
social enterprise models
social entrepreneur
social entrepreneurship
social good
Social Impact
social impact partners
social inclusion
social innovation
social investment
Social investments
social issues
social media
social media advertising
social media marketing
social media strategy
social mobile local
Social network analysis
Social networks
Social responsibility
social return on investment
Social service sector
society and business relations
soe
Software as a Service
Software development and engineering
solar power
solution architecture
solutions approach
Sources of Innovation
south asia
south korea
southeast asia
Speed Of Risk
sponsored search
sponsorship
sponsorships
Spreadsheet Modelling
Sprint
sservice mediation
staffing
stage-gate process
stakeholder
stakeholder analysis
stakeholder buy-in
stakeholder communication
Stakeholder Confidence
stakeholder image
stakeholder management
stakeholder relations
stakeholders
standards
starbucks
start-up
Start-ups
startup
Startup financing
Startups
starwood
state owned enterprise
static class-based turnover
statistical process control
Statistics
steel industry
Stock exchanges
stock market performance
Strategic alliances
strategic alliances competitive advantage
Strategic Analysis
Strategic Change
strategic expansion
Strategic Leadership
strategic management
Strategic Positioning
Strategic thinking
strategic vision
strategtic expansion
strategy
Strategy and Execution
strategy assesment
strategy assessment
strategy execution
Strategy Formulation
strategy implementation
Strategy Management
strategy map
Strategy
stress management
structuring
subscription box
Subscription Business Model
succession
succession planning
superior agreements
Supermarkets
supply chain
supply chain disruption
supply chain management
sustainability
sustainability initiatives
sustainability of ventures
sustainability reporting
sustainable business practices
Sustainable competitive advantage
Sustainable Growth
Sustainable manufacturing
Sustainable microfinance
sustainable operations
sustainable partnerships
sustainable supply chain practice
sustainable tea agriculture project
Switching Costs
systems design
systems thinking
tactics
take-back regulation
talent development
talent development strategy
talent ecosystem
talent management
talent pipeline
Target audience
target market
targeted advertising
tata
tata global beverages limited
tata salt
tatas
Tax Accounting
tcs
teaching excellence
Teaching Methods
teaching philosophy
Teambuilding
teams
technological innovation
technological innovations
technological obsolescence
technology
Technology and Analytics
Technology Differentiation
Technology Hub
technology in hospitality
Technology platforms
technology start-up
Technology Training
technology transfer
technology-based competition
Telecom
telecommunications
telecommuting
telecoms
tepco
text analytics algorithms
the golden circle
the hour glass
the power of a story
Three Lines Of Defence
time management
topology
tourism
trade off analysis
Trade policy
trade-offs
Trade-offs for multinationals when implementing Change
trademark
tradeoff analysis
training
training and development
transformation
transportation network company
Travel
travel and leisure
tri-sector engagement
triple bottom line
trust
trust and business
trust communication
turkey
turnaround
Turnaround strategies
twitter
Types of Audits
uae
uber
un
un-banked
under-banked
unicorn
unilever
unilever sustainable living plan
united nations
UNSDG
usaid
user interface
usion of innovation
v-c-i framework
Valuation
Value Agenda
value chain
Value chains
Value Creation
Value innovation
value proposition
Value propositions
value-adding
value-based leadership
variable pricing
venture
venture capital
Venture life cycle
vertical brand extension
vertical integration
Vibefam: Raising the Bar(bell) in the Singapore Fitness Industry
vietnam
viewership
vision statements
Visual Search
Voluntary Welfare Organisation
vuca
w hotel
waiting times
Waiting-time management
War and conflicts
Warehousing Industry
Water Supply
wealth accumulation fund
wealth management
web banner
Web development
Web-based technologies
Web3
website strategy
welfare
Wellness
whistleblowing
white-collar crime
Wholesale
winning
women
Women executives
Women in business
women in entrepreneurship
women's groups
women's groups
Work environments
workforce analytics
Workforce diversity
workforce management
Workplace Accommodations
workplace diversity
Workplace Health and Safety
yahoo
yield analysis
Yield management
Zalora
zoomers

Accessories and Luxury Goods
Accommodations
Accounting and Control
Accounting services
Accounting services industry
Advertising Industry
Aerospace
Aerospace and defense sector
Agri-business
Agriculture
Agriculture sector
AI
AI/big data and cloud computing industry
Air Freight and Logistics
Airline industry
Airlines
Alcoholic Beverages
Analgesics
and cloud computing industry
Apparel
Appliance industry
Aquaculture
Auditing Services
Automobiles
Automotive
Automotive Industry
Aviation
Baby food industry
Banking
Banking and Investment Industry
Banks and Diversified Financials
Beauty and personal care
Beverage and Tobacco
Beverage industry
Beverages
big data
Brand Strategy
Broadcasting and streaming media industry
Business services sector
Capital Goods
Ceramics and Porcelain
Chemicals
Coffee
Coffee and Tea
Commercial Services
Computers & electronics
Construction
Construction and Engineering
Consumer Goods
Consumer products
Cranes and Lifting Equipment
Credit and Loans Industry
Dairy
Discount department stores
Distribution and Logistics
Distribution and Logistics Industry
Diversified
Diversified Banks
E-Commerce
E-commerce industry
Education
Education institutions
Educational services
Electric power
Electronics manufacturing
Employee Development
Energy
Energy and natural resources sector
Energy industry
Entertainment
Fabrication and Manufacturing
Fashion industry
Fast Moving Consumer Goods
Finance
Finance & Insurance
Financial Markets
Financial service sector
Financial Services
Fintech industry
FMCG
Food
Food and Beverage
Food and beverage sector
Food industry
Food manufacturing
Food manufacturing industry
Food services
Fossil Fuel Industry
Freight
Gaming
Government
Green packaging
Grocery stores
Hair care products
Health
Health Care
Health care services
Healthcare
Healthcare Equipment and Services
Healthcare sector
Healthcare service industry
Hedge Funds
Higher Education
Hospital administration
Hospitality
Hotels
Human Resource and Employment Service
Human resource services
Human Resources
Industrial sector
Information Technology
Information technology and telecom sector
Information Technology Consulting Services
Information Technology Industry
Insurance
Insurance Industry
Intergovernmental Organisations
International Business
Internet Information Provider
Internet Retail
Internet services
Investment management services
Libraries
Logistics
Luxury Goods
Machinery
Manufacturing
Market Research
Marketing
Media
Media & Telecommunications
Media Industry
MICE
Microfinance
Mobile and social application industry
Mobile Technology
Museums
Music
N/A
Newspaper publishing
Newspapers
NGO
Non-alcoholic beverage industry
Non-alcoholic beverages
Nonprofits
Oil and Gas
Oil and Gas Equipment and Services
Online gaming
Online retail
Optics
Organised Crime
Other Diversified Financial Services
Outsourcing
Pharmaceutical Industry
Pharmaceuticals
Pharmaceuticals and Biotechnology
Postal Service
Process Improvement
Professional
Property developer
Public Administration
Public administration and nonprofits
Public Policy and Strategy
Public Sector and Non-Profit
Real Estate
Real estate industry
Recreation and fitness industry
Restaurants
Restaurants and food service industry
Retail
Retail & Consumer Goods
Retail & Wholesale
Retail and consumer goods
Retail and Wholesale
Retail industry
Retail trade
RTD Beverages
Salt
scientific & technical services
Scientific research & development services
Seafood products
Semiconductor Industry
Semiconductors
Sharing Economy
Shipping
Shipping Industry
Social advocacy organizations
Social Enterprise
Software
Software and Services
Software Development Industry
Steel
Supply chain management
Technology
Technology Hardware
Technology Hardware Industry
Telecommunication Services
Telecommunications
Tobacco
Tourism and Travel
Tourism services
Transportation
Transportation
Transportation
Transportation and distribution
Transportation services
Travel and Tourism
Travel and tourism industry
Travel Services
Water
Water Supply

2002
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030

Asia
Asia Pacific
Southeast Asia
United Nations
Africa
Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo
Congo, The Democratic Republic of The
Cook Islands
Costa Rica
Cote D’ivoire
Croatia
Cuba
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Europe
Falkland Islands (Malvinas)
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guinea
Guinea-bissau
Guyana
Haiti
Heard Island and Mcdonald Islands
Holy See (Vatican City State)
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran, Islamic Republic of
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kiribati
Korea, Democratic People’s Republic of
Korea, Republic of
Kuwait
Kyrgyzstan
Lao People’s Democratic Republic
Latvia
Lebanon
Lesotho
Liberia
Libyan Arab Jamahiriya
Liechtenstein
Lithuania
Luxembourg
Macao
Macedonia, The Former Yugoslav Republic of
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia, Federated States of
Moldova, Republic of
Monaco
Mongolia
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Palestinian Territory, Occupied
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Reunion
Romania
Russian Federation
Rwanda
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Pierre and Miquelon
Saint Vincent and The Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia and Montenegro
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia and The South Sandwich Islands
Spain
Sri Lanka
Sudan
Suriname
Svalbard and Jan Mayen
Swaziland
Sweden
Switzerland
Syrian Arab Republic
Taiwan
Tajikistan
Tanzania, United Republic of
Thailand
Timor-leste
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
United States Minor Outlying Islands
Uruguay
Uzbekistan
Vanuatu
Venezuela
Viet Nam
Virgin Islands, British
Virgin Islands, U.S.
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe

Accounting
Accounting and Control
Accounting Policies
Accounting procedures and policies
Accounting services
Adaptive innovation
Age and generational issues
Agile manufacturing
Agriculture
AI and machine learning
Alliances
Analytics
Analytics and data science
Asset Management
Auditing
Banking and Investment Industry
Banks
Brand image
Brand management
Brand Strategy
Branding
Business Analytics
Business and Government Relations
Business and society
Business management
Business Models
Business process reengineering
Business strategies
Change management
Climate Change
Communications
Community Relation
Community-based organizations
Competitive Strategy
Consumer products
Corporate Control
Corporate social responsibility
Corporate Strategy
Crisis leadership
Crisis management
Cross-functional management
Crowdfunding
Customer Satisfaction
Customer Strategy
Data Analytics
Data management
Decision making
Design and Management of Information Systems
Design thinking
Digital platforms
Digital Strategy
Digital Transformation
Diversified Banks
Diversity and Inclusion
E-commerce
Economics
Emerging markets
Employee Development
Employee Training
Entrepreneurial finance
Entrepreneurship
Entrepreneurship and Innovation
Environmental sustainability
Ethics
Ethics and Social Responsibility
Family businesses
Finance
Finance and investing
Financial strategy
Financial technology
Financing
Fintech
General Management
Global supply chain management
Globalisation
Go-to-market Strategy
Growth Strategy
Human Capital
Human Resources Management
Hybrid channels
Information systems
Information Technology
Infrastructure and Urban Development
Innovation
Innovation & Entrepreneurship
Innovation focused strategy
International Business
International Marketing
International relations
Internet Marketing
Investment management services
Investments
Leadership
Leadership Transitions
Management
Management of Changes
Management of Crisis
Management of Information Systems
Market analysis
Market Assessment
Market Entry
Marketing
Marketing Channels
Marketing Strategy
Microfinance
Open innovation
Operations and processes
Operations and Supply Chain Management
Operations Management
Organisational Behavior and Leadership
Organisational Behaviour
Organisational Behaviour and Leadership
Organisational Change
Organizational behavior
Organizational culture
Organizational Transformation
Pivots
Process improvement
Process innovation
Productivity
Public-Private Partnerships
Real Estate
retail
Retailing
Risk management
Sales
Search engine marketing
Service Management
Social Enterprise
Social Enterprise and Ethics
Social entrepreneurship
Social responsibility
Stakeholder Management
Start-ups
Statistical Analysis
Strategy
Strategy execution
Strategy management
Supply chain management
sustainability
Sustainability Management
Sustainable business practices
Systems Design
Talent management
Technology
Technology and analytics
Transformations
Value innovation
Women

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