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Digital marketing for SMEs

  27 Jul 2018

Technology and Change

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Management Insights

D-I-Y may not be a good idea for small business owners In March 2018, the first batch of Singaporean small and medium enterprises (SMEs) graduated from Google’s Squared Online for SMEs digital...
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How a blender smashed the secret of going viral

  27 Jul 2018

Management Insights

This article is republished with permission from BusinessThink at UNSW Business School. You can access the original article here.     A $50 campaign gained six million YouTube views in five days The...
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How early contributions affect the success of crowdfunding projects

  27 Jul 2018

Innovation and Entrepreneurship

This article is republished with permission by China Business Knowledge at Chinese University of Hong Kong Business School. You can access the original article here.     Raising money from family and...
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Standing out in the digital economy

  27 Jul 2018

Technology and Change

This article is republished with permission by China Business Knowledge at Chinese University of Hong Kong Business School. You can access the original article here.     The pace of digital...
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Turning a profit in the new news landscape

  27 Jul 2018

Technology and Change

Generating revenue requires engaging the reader instead of advertisers When Republik, a Swiss online journalism network, started in May 2017 it kicked off with a crowdfunding campaign to raise 750,...
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Does our attention to global warming affect stock prices?

  28 Jun 2018

Social-Insights

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Financial Markets and Institutions

This article is republished with permission by China Business Knowledge at Chinese University of Hong Kong Business School. You can access the original article here.     People revise their beliefs...
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Perspectives@SMU is SMU’s online public outreach publication that seeks to provide thought leadership on management practice in Asia. The monthly newsletter combines exclusive interviews with senior executives and acclaimed academics, with up-to-date reporting on the latest salient issues of the moment. Through continuous coverage of a wide range of topics, readers can get up to speed with the viewpoints of industry practitioners on common or groundbreaking topics, as well as acquaint themselves with SMU’s latest faculty research findings.