Displaying 175 - 180 of 1005
31 Jan 2020
Technology and Change
The beverages giant brings marketing technology in-house by focusing on first party data and a hands-on, real-time approach to marketing campaigns American businessman John Wanamaker, whose eponymous...
31 Jan 2020
Innovation and Entrepreneurship
Three things stand out: The omnichannel North Star metric; quantifying the customer experience; and dressing rooms About six years after it began operations as an exclusively online business in 2010...
31 Jan 2020
Law, Business, Social Sciences & Humanities
This article is republished with permission by China Business Knowledge at Chinese University of Hong Kong Business School. You can access the original article here. Research finds auditors tend...
31 Jan 2020
Human Capital & Talent Management
Profits and virtue are not opposites, and businessmen can become gentlemen by observing Confucian values In Confucianism, the ultimate goal is to be attain virtue (德) and behave virtuously. Key to...
31 Jan 2020
Financial Markets and Institutions
The global economy will have stable but sluggish growth due to the macro environment The year began with the phase one signing of a trade deal between the U.S. and China. However, détente between the...
31 Jan 2020
Human Capital & Talent Management
This article is republished with permission from BusinessThink at UNSW Business School. You can access the original article here. Unseen commitments as well as material incentives drive our...
Perspectives@SMU is SMU’s online public outreach publication that seeks to provide thought leadership on management practice in Asia. The monthly newsletter combines exclusive interviews with senior executives and acclaimed academics, with up-to-date reporting on the latest salient issues of the moment. Through continuous coverage of a wide range of topics, readers can get up to speed with the viewpoints of industry practitioners on common or groundbreaking topics, as well as acquaint themselves with SMU’s latest faculty research findings.
