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Carlos Ghosh: The Rise and Fall of an Automobile Legend
Was it politics, greed, or hubris that led to Carlos Ghosn’s downfall?
Published in Volume 08 Issue 2 on
Kobe Influencer Marketing
Using social media to promote a herbal tea brand.
Published in Volume 08 Issue 1 on
Pinduoduo: Empowering Farmers with an E-Commerce Platform
A case study on how Pinduoduo's dedicated portal has helped farmers during the Covid-19 outbreak.
Published in Volume 07 Issue 2 on
Starbucks in China: An undisputed leader?
How Starbucks faces the emergence of ‘new retail’, or the seamless integration of offline and online retail.
Published in Volume 07 Issue 1 on
Iuiga: Defining an omni-channel strategy
Iuiga, a lifestyle retailer, has a curated range of high quality products at transparent, affordable prices, effectively leveraging the original design manufacturers’ model and an online retail platform.
Published in Volume 06 Issue 2 on
Surecash: Promoting financial inclusion in Bangladesh
The street scene of honking cycle rickshaws, jaywalking pedestrians and precariously tilting buses in crowded Dhaka was an easy distraction.
Published in Volume 06 Issue 1 on
Paris Baguette: A Korean's brand success in France
Winning the annual Coupe du Monde de Boulangerie, the most prestigious baking competition in the world, was no mean feat for South Korea’s Paris Baguette, a relatively new kid on the global baking block.
Published in Volume 05 Issue 2 on
Future for children in Indonesia: On walking out of poverty
A social enterprise project that has brought income and dignity to a remote community in Indonesia.
Published in Volume 05 Issue 1 on
Banko: Reshaping the Philippines rural banking system
Ayala Group created a bank, BPI Globe BanKo, which went on to disrupt the Philippines’ traditional banking system.
Published in Volume 04 Issue 2 on
