Japan is known globally for its meticulous attention to quality standards and consumer standards, often offering the most differentiated and intricate products. In no industry is this more apparent than in the cattle industry in the U.S., where Japanese brands are considered to be the gold standard for the world’s finest meats, and where beef producers are now continuing the trail-blazing branding efforts of Toyota and Honda that commenced more than four decades ago.
PROTECTING AN ASIAN TREASURE IN AMERICA
The impact of Japanese cars on the American auto industry is well known. Not so well known are the regulatory and intellectual property issues faced by beef producers in the introduction of Japan’s esteemed Wagyu beef herd to U.S. pastures and tables.
