PROTECTING AN ASIAN TREASURE IN AMERICA

Japan is known globally for its meticulous attention to quality standards and consumer standards, often offering the most differentiated and intricate products. In no industry is this more apparent than in the cattle industry in the U.S., where Japanese brands are considered to be the gold standard for the world’s finest meats, and where beef producers are now continuing the trail-blazing branding efforts of Toyota and Honda that commenced more than four decades ago.