Set in January 2020, the case describes Singapore-based retailer Iuiga’s omni-channel journey. Launched in May 2017 as an e-commerce only venture, Iuiga offers a curated range of high- quality products in the ‘home and living’ category at affordable prices. It sources these products from China-...
Set in 2019, this case illustrates a design thinking intervention programme carried out at the Elite’s Smile Specialized Medical Complex in the city of Taif in Saudi Arabia. The programme was part of a doctorate research project undertaken at the Singapore Management University.
The case...
Public-listed Matex International Ltd, a Singapore-based specialty chemicals and dye manufacturer, was committed to spending up to 10% of its revenue on research and development (R&D), particularly in the area of developing cutting-edge dyes and dyeing processes that were more environmentally-...
In the span of half a century, Singapore’s healthcare system had undergone a major transformation along with the country’s economic growth. From a developing nation plagued with tropical communicable diseases and malnutrition in the 1960s, Singapore had progressed significantly to become the second...
This technical note explores the concepts of marketing as a ploy, promotion and position. To build a sustainable business, where customers return and spread positive word of mouth, one must satisfy customers as well as ensure an adequate profit margin for the firm. This is simpler said than done....
Kelvin Teo, Group CEO of peer-to-peer (P2P) lending platform Funding Societies Pte Ltd, has submitted an application for a Singapore digital wholesale bank (DWB) licence to the Monetary Authority of Singapore (MAS), Singapore’s central bank and financial regulator. For the purpose of this...
Almost three-and-a-half years after a turnaround strategy for the UK-based loss-making Guardian Media Group (GMG) was launched, it had finally managed to stem its losses. Key to the successful turnaround was a culture of openness, which was exemplified by how it allowed its partners to reuse its...
In March 2020, Manav Kamboj, CTO of PropertyGuru, an online property platform, wondered what it would take for his firm to become a one-stop solution-shop for property seekers in the home buying process. His company had just launched a new application – PropertyGuru Finance which could enable...
Emerging Hope Lanka was founded by Nilushika Silva Jayaweera (“Nilu”), a domestic worker-turned-entrepreneur in 2016. She had left her hometown in Sri Lanka, orphaned and penniless, to work in Singapore some 16 years earlier. Her determination and thirst for knowledge was the driving force that led...
This case covers the period from 2014 to 2020, when DBS embarks on its second strategy under the stewardship of Piyush Gupta. The aim is to become the Best Bank in the World (BBIW) by 2020. The bank reaches its objectives in 2019 and continues to garner more banking accolades.
Building on Strategy...
