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Cases from Field Research

Displaying 1 - 10 of 145 results

Luxola to Sephora Online: Opportunities in Beauty

Discipline:
In 2011, Alexis Horowitz Burdick founded Luxola, an e-commerce platform selling branded cosmetics online in Singapore. By 2015, Burdick was able to expand her venture across 12 markets in Asia Pacific region and was acquired by Louis Vuitton Moet Hennesey (LVMH) under its cosmetics arm of Sephora....
S$6.00

Great Women: Integrating Micro-Entrepreneurs into the Regional Value Chain

The case, set in mid-2017, traces the evolution of a gender-responsive regional level multi-stakeholder platform called GREAT Women ASEAN, dedicated to the economic empowerment of women micro-producers. In 2008, Jeannie Javelosa (Jeannie) and her friends Regina Francisco and Pacita Juan, had set up...
S$6.00

Data Analytics-Driven E-Commerce for the Small Seller: Zilingo

Discipline:
Zilingo, a play on the word ‘Zillions’, is an online e-commerce platform for selling fashion products and was founded by Ankiti Bose and Dhruv Kapoor in Bangkok in 2015. Established with the vision of providing the small seller in South East Asia with an efficient online platform to sell their...
S$6.00

Juntos Global: Deploying Human Centered Design to Motivate the Newly Banked

Discipline:
The case is set in March 2018. Neha Bhatia Ramdas the Director of Sales at Juntos Global is visiting a prospective partner bank of her company in Singapore, which wants to expand its outreach amongst the unbanked population in South East Asia. The partner bank is not comfortable in sharing their...
S$6.00

Kova: Becoming a Vietnamese Household Name in Paint

Set in 2016, this case follows Phua Koon Kee, the CEO of Kova Group, one of the largest paint manufacturers in Vietnam, as he pondered upon the business expansion strategy that could elevate the Kova brand’s status to that of a household name. Based on a patented NANO technology that used silicates...
S$6.00

Miracle Mangroves: Funding of Green Shields in the Bay of Bengal

The case captures the story of Worldview International Foundation (WIF), focusing especially in the 2012–2016 period during which the organisation started to restore and develop a mangrove forest in the Bay of Bengal on the west coast of Myanmar. The story focuses on the decision-making processes...
S$6.00

Thien Long Group Corporation: Stationery Success in Vietnam, Dynamic Ambition Beyond

Discipline:
This case is set in 2017, when Co Gia Tho, Chairman of the Board at Thien Long Group Corporation (“TLG”), a Vietnam-based manufacturer and supplier of writing instruments and stationery products, is considering further international expansion. While Vietnam already had over 65,000 points of sale...
S$6.00

Zara in China and India

Discipline:
In 2016, Inditex as a group with worldwide sales of US$24.9 billion, and Zara, as its flagship retail concept store, had recorded significant year-on-year growth in net sales at 11.5% and 13% respectively. However, despite a presence across 93 countries, Inditex’s regional sales contributions were...
S$6.00

Stakeholder Issues at the Singapore Sports Hub

Nathaniel Chan, Senior Asia-Pacific Consultant at Greenrock Infrastructure Advisory, was assessing the situation faced by the private consortium Sports Hub Pte Ltd (SHPL) at the Singapore Sports Hub. The S$1.33 billion (US$0.99 billion) facility had been built under a public-private partnership (...
S$6.00

Syntellix: Disrupting the Medical Implant Titans with a Screw that Disappears

Set in early October 2017, this case follows Utz Claassen, the founder and chairman of Syntellix – a medical parts company that specialised in the research, development and sales of bio-absorbable, metallic implants. Syntellix was founded in 2008 as a spin-off from the special research division at...
S$6.00

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